A Senior UX Designer Jone Lee
based in New York, USA
Designing intuitive, I use animation as a third dimension by which to simplify experiences.


Inquisitive and passionate about emerging technology.
I’m Tom Latham, a Senior UX Designer with over 14 years of hands-on experience in User Experience, Product Analytics, and Strategic Thinking.
Currently, I’m dedicated to creating user experiences that harness AI to enhance data visualization, predictive modeling, and insights for users across various domains at Qlik.
For a more comprehensive understanding of my qualifications and career achievements, please visit my LinkedIn profile .
Selected projects
Boosting Conversions by 40%
Discover how our strategic UX/UI enhancements transformed a struggling e-commerce site into a revenue-generating powerhouse.
Simplifying Complexity
Enhancing Student Success
See how our design improvements on an e-learning platform led to higher engagement, better retention rates, and improved learning outcomes.
Selected projects
FACILITATION
Goals settings
Workshop prep
Teamwork facilitation
Follow-up actions
Output synthesis
UX DESIGN
UX Research
Information Architecture
Wireframing
Prototyping
Usability Testing
UI DESIGN
Visual Design
Layout Design
Visual Interface
Responsive Design
Design System
Enhancing Student Success
See how our design improvements on an e-learning platform led to higher engagement, better retention rates, and improved learning outcomes.
Tools I use
Commendations

Nevine Acotanza
Chief Operating OfficerAndroid App Development
via Upwork - Mar 4, 2015 - Aug 30, 2021 testMaecenas finibus nec sem ut imperdiet. Ut tincidunt est ac dolor aliquam sodales. Phasellus sed mauris hendrerit, laoreet sem in, lobortis mauris hendrerit ante. Ut tincidunt est ac dolor aliquam sodales phasellus smauris test

Jone Duone Joe
Operating OfficerWeb App Development
Upwork - Mar 4, 2016 - Aug 30, 2021Maecenas finibus nec sem ut imperdiet. Ut tincidunt est ac dolor aliquam sodales. Phasellus sed mauris hendrerit, laoreet sem in, lobortis mauris hendrerit ante. Ut tincidunt est ac dolor aliquam sodales phasellus smauris

Nevine Dhawan
CEO Of OfficerAndroid App Design
Upwork - Mar 4, 2016 - Aug 30, 2021Maecenas finibus nec sem ut imperdiet. Ut tincidunt est ac dolor aliquam sodales. Phasellus sed mauris hendrerit, laoreet sem in, lobortis mauris hendrerit ante. Ut tincidunt est ac dolor aliquam sodales phasellus smauris
Blog post
The Divide and Rule “Rule”
The Divide and Rule “Rule”
The strategy of “divide and conquer” has been used for centuries as a powerful tool to control and manipulate societies. This tactic involves creating divisions among people to prevent them from uniting against a common adversary. By fostering discord and fragmentation, those in power can maintain control more easily.

Historically, rulers and leaders have employed this method to maintain their dominance. For instance, Roman emperors used “divide et impera” (divide and rule) to manage their vast empire, ensuring that different groups within the empire did not unite against them. By keeping these groups at odds, the rulers could quell potential rebellions and maintain their authority.
Colonial powers also used this strategy effectively. During the era of colonization, European powers often exacerbated ethnic, religious, or social divisions within colonized regions. By promoting rivalries and conflicts among local groups, they prevented unified resistance movements. This made it easier for relatively small numbers of colonizers to control large populations.
In modern times, the divide and conquer strategy can be seen in various forms. Political leaders might exploit societal divisions—such as race, religion, or economic status—to gain or maintain power. By polarizing public opinion and encouraging infighting, they distract from larger systemic issues and weaken collective action that could challenge their position.
This strategy is not limited to politics. In workplaces or organizations, leaders might pit departments or teams against each other to prevent solidarity among employees, thus ensuring that management remains unchallenged.
Understanding the divide and conquer tactic is crucial for those who wish to resist it. Building awareness and promoting unity across different social groups can counteract this strategy, fostering a more cohesive and empowered society. By focusing on common goals and shared values, people can overcome divisive tactics and work together for the greater good.
Young People Need Motivation to Have Hope
I had the honour of speaking to a group of students who are on the brink of writing their Final Malawi Secondary School Examinations. It was an inspiring ceremony, and I was privileged to share a few words of motivation with them.

I finally urged them to believe in their potential and seize the opportunities before them. With hard work, focus, and active engagement, they can achieve great things and become the influential leaders our world needs.
Young people need motivation, guidance and continuous engagement in different talks, if we are to make a difference in their lives and careers. This is what I like doing when I am called to speak and motivate; our stories can make a difference not to everyone but to someone!

Cohort 1: Teacher Leadership & Community Impact Fellowship 2025

Are you a Primary or Secondary School Teacher passionate about making a difference beyond the classroom? Do you aspire to be a teacher of influence, a leader in your community, and a catalyst for change?
Join our Teacher Leadership & Community Impact Fellowship, a transformative 4-week online program designed to equip teachers with leadership skills, innovative teaching methods, large classroom management strategies, and expertise in running community initiatives and projects.
???? When? August 2025 (4 Weeks, Fully Online)
To apply, click this link:https://executiveedgecoachingmw.org/2025/04/04/teacher-leadership-community-impact-fellowship-august-2025-cohort-1/